Tag: SEO

Keyword Difficulty Checker And Its Uses

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Most of traffic comes from search Engines ( mostly from Google, then Yahoo and then MSN ) so be in first page for a keyword or a keyphrase is a must if we want our site to be visited. Now it’s proper to talk about the keyword difficulty concept and its applications, keyword difficulty evaluates how is hard to be in the top ten for a keyword, more keywords or a keyphrase and can vary from 0 to 100. For example the keyword “shareware” has a keyword difficulty that is 63 and it’s impossible for a site born yesterday to rank high for a such keyword though a good placing for a such keyword would bring an enormous traffic, then another possibility is to strive to get in the top ten for a less competitive keyword or a keyphrase that brings less traffic but is easier to get a good result. We should attempt to reach for keyphrases that have a keyword difficulty less than 15 ( we can get a keyword difficulty evaluation through free tools like the one offered from seologs.com ).
But why is difficult to be in the top ten for a keyword or a keyphrase ? Simply because we have many or less competitors, their sites have contents created through years and quality links from valuable sources that we don’t have, so if we want to compete with them we must add content to our site and get quality links from other sites. Getting links from others is not easy and neither through link exchange since if our site is about a business then our competitors will not be available to link us and neither we will be available to link them. Links should come from sites pertaining the things our site talks about, getting a link from a site focused on another topics is nearly useless: for example if we sell pet accessories and we get a link from a download music site then this will not be appreciated by search engines.

So if we want to get in the top ten for a competitive keyword then we must get through a process of adding related content and pertaining links to our site, to get pertaining links we can use a technique called article marketing that is about writing good quality articles and sending them to the article directories that can be found searching Google by “article directory”, it is wise to submit the same article to many article directories so more links we will get but also changing the title of our article for every article directory we submit is a good trick to get far more traffic since the number of keywords and keyphrases will increase in this way.

Since we want traffic right now then we will choose a keyphrase to optimize our website about and with time when we see the number of our site’s pages and its links growing then we will optimize for a more competitive keyphrase or keyword and who knows maybe a day we will be in the top ten for the keyword shareware. It’s hard but it’s not impossible. It’s time now to introduce you to the PubblicitAdvertising article directory where you can submit your articles and getting in this way backlinks, also PubblicitAdvertising features a forum about SEO and marketing so it will be a good place to start from.

Carlos And Lupe Garcias Traffic Tactics Media Buying Secrets

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Most people dont realize that search engines are a very small percentage of traffic that is available to them. Typically search engines are less than 5% of traffic of campaigns we run for our clients. We view search engines or Google as just another publisher from thousands of publishers we can get traffic from.

But for most people Google or SEO is the only way they know how to get traffic which leads to working harder and not being able to grow their business. They work really hard to get such little amounts of traffic. Its pretty sad. Its the number one reason why the overwhelming majority of people new to the Internet will fail in achieving their dreams even if they have a great product to sell.

The problem with search engines is all your competitors are also there, driving the bid prices up and everyone is fighting for such little amounts of traffic. We are going to address the issues we see, because we know from our own personal experience that our unique perspective can really make a tremendous difference to your business, as it has for many of our clients.

We cannot sit on the sidelines anymore and allow so many dreams fall by the wayside due to a misunderstanding of how traffic really works on the internet.

This report will expose those issues, one by one, and you will gain clarity and how to use this knowledge to grow your business.

Here is your first lesson Ignore the Search Engines!

If you really want to grow your business, you need to stop wasting your time with search engines. They take up to much time and too much effort and theres not enough traffic.

Why is Buying Media More Effective?

Carlos and Lupe Garcias Traffic Tactics Reason # 1 Buying Media Brings Traffic Immediately

We can place a few media buys and instantly within 24 hours be getting millions of visitors. We pull the trigger and BOOM look what happens with our Alexa ranking

Carlos and Lupe Garcias Traffic Tactics Reason # 2 Buying Media is Scalable

The problem with search engines is that there is a volume cap on the amount of traffic we can buy. With media buying we can quickly scale up our traffic without volume caps.

Carlos and Lupe Garcias Traffic Tactics Reason # 3 Buying Media is Predictable

The problem with SEO or even Google is that you can lose your search engine rankings overnight just like it happened to us.

At the moment I thought this was the worst day in my life, losing my business from one day to the next. I actually thank Google now for doing this, because this forced me to figure out other ways to get traffic and thats when I decided to just buy it and thanks to this Incident, I was forced to figure out other ways of getting traffic and we were able to get the business back to over 2 million dollars per month in sales.

Carlos and Lupe Garcias Traffic Tactics Reason # 4 Buying Media is Controllable

Unlike Google or SEO traffic where if we make a few changes we risk losing that traffic. With media buys we are in full control.

With media buys we are in full control of the traffic, we can redirect it, stop it, start it, increase it, slow it down, pause it. Send a percentage to banner ad A, or a percentage to landing page B, we are in full control of the traffic just like the remote control on a TV.

Carlos and Lupe Garcia are the founders of Traffic Tactics Inc. based in Bradenton Florida. Carlos and Lupe Garcia have spent 7 years to mastering their online traffic tactics, which have resulted in millions of dollars in sales. We are dedicated to helping online businesses succeed by providing them with the tools and resources every online business should not be without. To Get FREE Video Training on Media Buying, and how to get Media Traffic on Credit, with no money, go to http://www.traffictactics.com now.

Why Seo Training From Seo Training Kolkata

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When you wish to become a web master or market websites designed by you, it is imperative for you to have good grasp of Search Engine Optimization. Training on the subject of SEO time.will ensure you a good start with guarantee of return of your money, effort and

As SEO is popular among people of all walks of line because of its use in operating and managing websites it has become difficult to select a course for oneself to take a start. The decision becomes more difficult with a fairly big number of agencies offering training in a city. Not to mention that some of these are fake and will fall out sooner.
You must chalk out a plan in your mind as to how would you go about choosing a course and institution. While contacting the institution you should prepare some questions to ask. You should ask contents of the course suggested for you. This will help you in many ways. There might be some topics you already know or some are only “add” on to improve the volume of the course. You can decide your curriculum in the beginning. It will certainly help you in fixing the cost in terms of money and time. You should also assess the reputation and track record of the institution you wish to join. Find out general views about the institution and effectiveness of its training. Read on line comments about the ambience of the institution and usefulness of the course. Method of training is another aspect to be considered. You can not learn a modern subject entirely by an old method. It should be a good mix of face to face learning, hard copies and generous use of computer and electronic training aids.

SEO Training in Kolkata will provide answers to all these questions to your entire satisfaction. SEO training is a start point in web business and it is equally important to acquire it from a reputed institution. Finally as you enter SEO Training in Kolkata to learn you should feel that you are leaving to serve with the confidence of a professional who is well prepared to take on the challenges of the competitive market.

How To Find The Best Seo Company In Vancouver

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Internet has offered the most modern advertising solutions to companies. Advertising on Internet however requires special set of skills which has sent the demand for SEO companies sky high. Search Engine Optimisation or SEO is the current buzz word in the world of business. SEO means strategic approach towards achieving desired exposure in the Internet to receive more number of targeted audience to the websites. The demand for SEO solutions has also gone up amongst businesses in Vancouver.

To maximize your results from SEO you’re required to find the right SEO company , which can be a difficult task given the number of SEO companies that has developed over the years. There are possibly over a thousand SEO companies now offer services to clients in Vancouver. Hence, companies looking for SEO Vancouver solutions are easily baffled by the number of service providers. In this article we have therefore discussed the tips that would help you find the best SEO company in you vicinity.

Look around: You need to begin your search keeping in mind the requirements of your business. Your objective would be to find the right SEO company in Vancouver which fits with your requirements. You can also ask references from your friends, colleagues and partners who have used SEO companies before. Another way to find good SEO company is by talking to SEO savvy people.

Social networking sites: Social Networking sites are good sources to find a SEO Vancouver company. Many of the SEO experts are active in the social networking sites. They promote their services in the social sites to find new clients.

Find your budget: It is important to find your budget for your campaign. The cost for running SEO campaign would vary between the SEO Vancouver companies. Hence, you need to shop around to find the best competitive rate.

However, cost shouldn’t remain the only determining factor in choosing the best SEO company. The top SEO firms may charge higher than a budding SEO firm. But, since you can’t take chances you need to go with the one which would promise you the results.

Interview the team: Before you engage the services of a SEO company privately interview the team if possible. Have an open discussion about your SEO targets, time and resources available etc. The SEO company in turn would be able to tell you if you would need to improve your website or readjust your SEO targets.

Services: Check out the services offered by the SEO company. The complete SEO solution must encompass onpage solutions, social networking, PPC solutions, link building and the like. Check out if they have a proven track record. Ask for references from the past clients and cross check with them to establish the trustworthiness of the company.

You may begin with offering small assignments to them to test their effectiveness in providing result oriented SEO solutions.

While engaging the services of a SEO company one may also understand that SEO isn’t expected to bring result immediately. You therefore should be prepared to give the SEO company the time required to bring your site to the top of the search results.

Zen Cart – A Search Engine Friendly Open Source Shopping Solution

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Zen Cart is an open source store management system based on PHP and MySQL. It is freely available to the public for use. It has come out as a branch of the OSCommerce software as a separate project. The main differences between the two pertained to the development and incorporation of additional features like the gifts certificate/voucher modules in it and in the architectural changes in the layout of the module. The architectural changes were, in the earlier times, essentially the template based design modules. But, that has now given way to the CSS based design modules.

A Zen Cart developer can make use of the various features of Zen Cart to develop an ecommerce website for your online sale-purchase transactions. Some of these features include the multiple language support, sales and discounts features, local taxes incorporation, multiple shipping and payment options and others. While it gives an easy way out to the Zen Cart programmer to prevent detailed coding for the functionalities again and again, it does require skillful customization using its modules. The use of Zen Cart and other similar ecommerce carts has facilitated the quick designing process of the websites. You can now have your online store ready in a few days time. The greatest advantage of these software lies in the fact that the owner of the website can himself carry out the changes required like the replacement of the product photos, incorporating the discounts, setting up newsletters and many others. All in all, the administrator can do everything that can be done on the online store.

Yet another advantage of the Zen Cart ecommerce solution is that it facilitates the creation of the SEO friendly site. With internet marketing catching fever and every one clamouring hard to gain the maximum visibility on the most visited internet resources, notably the search engines, it would not pay if the SEO process is ignored by the Zen Cart developer. All the features of a website which make it SEO friendly shall be present in the ecommerce site as well. Some of these features are:

Easy navigation: The coding of the Zen Cart is based on PHP and MySql and this makes it suitable for SEO since there is no problem of navigation of the pages. The time taken for loading of the site is lesser.

Static URLs: It is possible to create the static URLs that are SEO friendly by using the Zen Cart third party as well as built in modules and add-ons. There are a number of software available for this. Or, even a seasoned Zen Cart programmer can do the needful in no big time. Therefore, it goes to meet one of the most perceivable criteria for doing the SEO.

It allows you to have the meta tags for SEO for every page, product or category page. Even the image alt tags can be incorporated.

So, with all these essential SEO friendly features, it becomes important facilitators of marketing as well as sales processes.