Tag: SEO

SEO Junkies Guide Indexing Vs. Crawling

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Understanding how search engines work is crucial to understanding how search engine optimisation (SEO) and rankings can be improved. The two main methods used by SEs for gathering information on keywords and web pages are indexing and crawling. In this guide, the SEO Experts at SEO Junkies examine both terms and what they mean for SEO.

How Does Indexing and Crawling Work?

SEO Junkies have realised the importance in knowing the difference between these two processes is for improving SEO.

What Is Indexing?

Indexing has two different definitions which can make it a little confusing to understand. One is a colloquial meaning for the word -Indexed-. This is essentially when a website shows up on Google or other search engines. What this means is that pages have been added to a search engine’s database (indexed) and therefore show up on the search engine.

Indexing in its real sense is something different. Pages are indexed by a search engine during the crawling process. Once a webpage has been crawled, relevant information such as keywords, phrases and their locations will be collated by the relevant search engines. The search engine will then use its algorithms to look these up in their database, like the index in a book, in order to locate pages and publish them on their search engine.

What Is Crawling?

Crawling is the process by which search engines classify and catalogue website data, which is then indexed. This is done through the use of web crawlers or Robots.

Crawlers begin their process by using a list of web addresses from previous crawling attempts, and by using a website’s site map to determine which pages to crawl. Web crawlers will then go through a site’s internal links in order to find data and keywords to index.

Website owners can give specifics about what parts of their websites can and can’t be crawled through the use of robot.txt files. Essentially, these regulate a web crawler’s access to a site and determine which parts of their site can be indexed.

However, some search engines – such as Google – will take robot.txt files as advisory files. This means that they can still crawl and index your site without your permission. Some crawlers will even target directories you have disallowed as part of your robot.txt file.

Understand Indexing and Crawling with SEO Junkies

Indexing and crawling can be confusing. Luckily, the SEO experts at SEO Junkies are available to help.

SEO Junkies are experts with extensive knowledge of best practice SEO. As such, they have a deep understanding of how search engines work, their processes and how this can affect a websites’ search engine optimisation.

To learn more about SEO Junkies’ services, or to talk to one of their SEO experts, visit their website today, give them a call on 0845 373 0595 or email them at .

Sources: http://searchengineland.com/how-search-engines-work-really-171556, https://www.google.com/insidesearch/howsearchworks/crawling-indexing.html

Disadvantages Of Mass Directory Submission

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Mass directory submission is submitting to thousands of directories with a software. Mass directory submission is no good because it will hurt your site ranking. By blasting your site to thousands of directories, you risk getting your site banned by the search engine. The search engine has the ability to detect that you use software to submit to the directories. Once it detect that you use automatic submission, it will derank your site so that you dont see it in the search engine. Sometimes it wont derank your site. However, you will notice that you are getting lesser and lesser traffic each day until eventually your site has little traffic. Using mass directory submitter software is a mistake. It will ruin your site. Your site will be put into a sandbox so that it wont appear on the search result. It can take a few months to get your website recover to the normal position.

Mass directory submission causes you to obtain a lot of links in a short time. When your site receive a lot of links in a short time, the search engine will immediately suspect that the link is obtained through automatic submission. If it knows you are using a submission software, it will deindex all your links. Your links will not appear in the search result. Links that are not indexed will not count toward your backlink points. In the end, all your time and money is wasted.

Mass directory submission software can be expensive. It does not help in the search engine ranking so it is a waste of your money. You will notice that the sales page for the mass directory submission software often have testimonials. The testimonials are fake and written by a hired copywriter. You should not trust in the testimonials as they are only displayed for promotional purposes.

Mass directory submission can ruin the reputation of your company because you risk getting your site banned by the search engine. It is best that you submit to the directory manually. Manual directory submission helps your site to rank well in the search engine. It is a good practice to vary the title and descriptions. The title and descriptions should be different so that you can avoid duplication problem. If you use the same title and description, your listing wont get indexed by the search engine. If your listing is not indexed by the search engine, the listing wont be counted as a backlink.

If you dont want to waste time submitting to the directories, you can hire a SEO company. The SEO company is able to submit your website to a selective of good directories. You can use your time to concentrate on the more important things in life. When hiring a SEO company, make sure you compare the prices so that you can get the best deal. If you have a lot of websites, you can negotiate with the SEO company and get a bulk discount. You can negotiate with multiple SEO companies until you find one that offers the cheapest bulk rate.

SEARCH ENGINE OPTIMISATION (SEO) REALLY WORK WONDERS FOR E-COMMERCE WEBSITE

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We at D4i labs provide a complete internet marketing service to our customers, from dreaming an idea that what is needed i.e. website design to search engine optimization (SEO) to search engine marketing and beyond. Bring your dream ideas, and we will transform them into a concrete executable plan that will deliver outcome for your business.) More and more businesses are expanding online to give new dimension to their business. As customers are increasingly moving towards the Internet and purchasing smart phones for smart decisions, economies are seeing brick and mortar evolving into “click and order”. Ecommerce (or electric commerce) refers to the buying and selling of goods and services via electronic channels, primarily the Internet. Online retail is decidedly convenient due to its 24-hour availability, global reach and generally efficient customer service. For businesses breaking into the ecommerce space, the process can be a bit of a whirlwind. Ecommerce presents countless opportunities for retailers and brands, so businesses seeking to take advantage of the benefits must also address some tough decisions – website design, ecommerce development, mobile and social media strategies, customer service and product pricing and on top of it search engine optimisation(SEO). For online retailers, E-commerce SEO creates an enormous boost in viewer traffic, which naturally results in increased sales and the ability to reach an exponentially larger group of potential customers. The goal of search engine optimization is to drive a steady stream of qualified leads to your website by making sure that your website shows for premium keyword strings on first page of search engines like Google, Yahoo, Bing, AOL, and more. With effective Search Engine Optimization (SEO), you can limit the cyclical nature of business. Your high organic placement for keywords that best reflect your services will help your business to grow. Providing a platform to enrich your e-commerce experience, D4ILABS is your SEO Company and Website design company in delhi with solutions for business owners. We at D4I LABS, creates the perfect blend of the Best Search Engine Optimization (SEO) and Website Design for our clients nationwide. Our complete internet marketing and web design platform allows you to obtain the highest returns on your internet advertising investment. We create unique marketing plans for each client to provide an affordable Internet Marketing strategy. When we advise our clients that SEO can double online sales for consumer e-commerce retailers, they are a bit cynical. E-commerce SEO and conversion rate optimization can essentially double your traffic and sales. Good information architecture, website structure and internal link architecture are critical to rank new product pages well. We will help you to design or redesign your website to convert more website visitors into customers, to link categories from your home page, and your product pages from the category levels. This will ensure that Google finds, crawls and indexes your content fast. Also link to them from their parent category pages. Graphic designer in delhi ABAP Developer SAP Consultant Dream Design Develop Deliver website design company in delhi SEO company in delhi website design india website designing in delhi website designing company delhi best website design company website development in india web application development web development services ecommerce development website promotion company

Website Audit Process

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You are aware that your website has room for improvement but you are not quite sure what the critical ingredients are to do so. You need answers to questions such as:

+ Why arent there more visitors coming to our website?
+ What makes the visitors we do get leave without buying our services?
+ Can we make changes to our site which will increase our customer relationships?
+ How can we make more money online from our website?
+ How can we save more money and get better ROI on our marketing spend?
+ Why do our competitors appear to be doing so much better than us?
+ Who can give us unbiased solutions and answers?

Search Engine Optimization and Design Audit of your site.

We can conduct an SEO Audit of your web site to see how well you are ranking in the search engines. Just because visitors are coming to your site doesn’t always mean that you are converting them into customers as well as you could be. What really matters is where you rank on the key search engines for your keyword and key phrase searches. If you are not on page one of the 3 big search engines it means that you are missing over 80% of the potential clicks. Our SEO Audit provides you with a concise and meaningful review of how your web site is doing and recommendations for improvement.

Our SEO Audit identifies key issues and provides effective recommendations you can apply in order for your site to be search engine friendly. We optimize sites for the big search engines and have 1000’s of page one rankings on our clients sites and our own network. We cover every aspect of search engine optimization to assist you to improve your site position. You will receive clear professional guidelines on how to get your site indexed by the major search engines. We additionally offer Free Audits of your Pay-Per-Click Campaigns (eg Google Adwords). You will need to request this service and also provide us with temporary access to your Adwords analytics account.

Audit process

After you have ordered the audit we begin with a detailed analysis of your website and within 1 day you will be contacted by one of our Account Managers to discuss your keyword strategy. Within 3 days your Account Manager will provide a comprehensive report via email, outlining which areas of your site are working well and which areas require attention. Once our recommendations are implemented, you will notice an immediate and lasting improvement with the indexing of your website in the major search engines.

Seamless pathway to our Professional SEO Packages

Once you have undertaken our SEO site audit you can then consider whether you would like to purchase our Professional SEO service. Our Australian SEO service offers a structured program of on-site and off-site (link building) to increase your website’s weight and value in the the search engines until you get to Page One!

Benefits of an SEO audit:
+ Increase site traffic with more business enquiries from targeted visitors
+ Improve site positioning and increase your brand visibility
+ Obtain a long term positioning in the search engines
+ Determine the priorities for search engine optimization campaign
+ Clear instructions on how to make improvements to your site
+ Receive expert advice on increasing visibility in the major search engines

Deliverables

Your customized SEO Site Audit is delivered in Word or PDF format. All reports contain:

+ Clear analysis of your site with problems and solutions.
+ Clear instructions on changes required in order to achieve top rankings.

Our SEO site audit covers these areas:

+ SEO
+ Metadata (Title tags, H1’s, H2’s, ALT tags etc)
+ Keywords
+ Content
+ Layout
+ Navigation
+ Links
+ Code
+ Design & Usability
+ Recommendations

So just how do you make your website more effective?

Your Audit process will provide you with the insights you will need in order to increase your return on investment.

Our reports will give you a complete website assessment which is undertaken by experts and includes practical and easily implementable recommendations.

If you are managing and marketing a website then you must audit your site so you can analyse its effectiveness. However this is often hard to do when you are caught up in the day to day running of your site. We can help you here as we are very experienced when it comes to running efficient, profitable, large scale projects. We assess all areas of your site especially from a visitors viewpoint and our ten years of experience in the online marketing world provide you with the confidence that we are not new to this kind of analysis. you only need to view some of the large sites and their rankings to be assured that we can walk the talk.

Our website audit process:

+ We will assess your websites objectives and your targeted audience.
+ We act as if we were your prospective customers and interact with your website.
+ Using a systematic approach we go through your site to identify all areas needing improvement..
+ We create a report outlining areas we feel require: improvement, that are non compliant or not using best practice
+ Either your team or ours then carry out the changes for you.
* We offer a 3 and 6 month follow up as part of this service so you can see the improvements.

You can utilise this report as a benchmark for reaching your website objectives and also as a professionally developed plan of action. You will learn the following:

+ What changes to make to increase the ROI on your site.
+ Why you need to make these changes ie the rationale behind them.
+ We will show you how to go about making the changes.
+ We will show you when the best time to make them is
+ We’ll even point you to the best firms we’ve worked with to implement them.

Content Is King And SEO Is The Bodyguard

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As the title suggests, there is no denial in the fact that content is extremely important. It should be good enough for people to not only read but also to -hear’ your content loud and clear. For successful engagement and visits to a website, content walks hand in hand with SEO. Search engine optimization services in New York are clear on the needs of websites when it comes to driving user engagement. Letting your reader write for you is the best way of creating a win-win situation. The reader feels like he is not only reading you but also being heard back by you. The plus for you is that you don’t need to worry about content creation every time. Your users are creating some, if not all, for you! It also ensures unique and versatile content flowing to your website. So how does UGC help SEO? SEO, as we know, is a necessity in the web world. Not only does it work for static websites but also for interactive E-commerce websites. When it comes to E-commerce website design and development in New York, SEO is considered one of the most important tools to attract more readers and induce conversions. The product descriptions have to include important and long tail keywords in order to generate more traffic. Same goes for product reviews and everything else on the e-portal. The content has to be paid attention to like you would for any other website. Coming back to how UGC helps here and on other websites, we can take an example of what happens when we let people post comments, reviews, posts, etc on our website? These are the best sources of long tail keywords. You understand the dynamism of reader conversations and understand the language of people. You will find repeated words and phrases, the best thing to happen to your site when it comes to optimization. As mentioned about E-commerce website design and development in New York earlier, UGC needs to be considered as inevitable. You need to enable all sorts of posting here. Comments, reviews and most importantly forums have to be a part of your E-commerce site. You also need to have strong filters for spam since enabling all of this can result in uncountable spammers waiting to post on your next product. Spam can spell doom for your search engine ranks and you wouldn’t want that at all.

Now that you know how UGC can drive SEO automatically, you should go ahead and take care of your website. You have the tips and tricks at your disposal now. You can learn a lot of things on your own by absorbing the information on how Search engine optimization services in New York operate. It is time to go a few notches up on the web. Rank up on search engines with these -easy to follow’ points on UGC and SEO. You can be number one soon. Nothing is impossible. All the best!