Tag: MSN

How To Work With SEO Copy Writers To Get Best Results

SEO stands for search engine optimization is all about doing definite things to your website to drive more traffic to it so that you can increase internet sales – and traffic. There are many numbers, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a definite way so that online surfers can land on a particular site. What freelance writers have to be concerned with is keywords. Which are keywords? Keywords are the words and phrase that internet users type in when they find for things internet. For example, let’s say you were interested to beginning a foreclosure cleanup business. You may not know anything about it other than foreclosures is hot in the news at now and you are interested in beginning this type of firm. So, you log onto your selected search engine, and type in the keywords “foreclosure cleaning business” or “foreclosure cleaning” or “foreclosure cleanup” or some other relevant keyword phrase.

When you type in these words and hit “ENTER”, a bunch of sites pop up and you begin to surf (ie, click on the results) and begin investigating the sites to see if they have the information you need. The sites that pop up are the results that search engines like Google, Yahoo, MSN, et al think are the most relevant to the keyword phrase you typed in. Firms pay a lot of money to be among the first two or three pages in the results that search engines return.

One of the ways they get to pop up in the first two or three pages of results is to have relevant text that contains the perfect keyword phrases. And, this is where you as an SEO copywriter can create a lot of money. You write the text that their site requires popping up high in search engine results. Many times, firms will merely give you a bunch of keyword phrases and let you write what your need — as long as it’s a definite length (usually 300-500 words).There are many numbers of freelance writers – hundreds of thousands, if not a few million. BUT, only tiny minorities know what SEO is and how to write this kind of copy.SEO copywriters have in-demand efficiency. And, as more and more firms move larger portions of their advertising budgets to online marketing, there is an even greater demand for skills of them.

Most of traffic comes from search Engines ( mostly from Google, then Yahoo and then MSN ) so be in first page for a keyword or a keyphrase is a must if we want our site to be visited. Now it’s proper to talk about the keyword difficulty concept and its applications, keyword difficulty evaluates how is hard to be in the top ten for a keyword, more keywords or a keyphrase and can vary from 0 to 100. For example the keyword “shareware” has a keyword difficulty that is 63 and it’s impossible for a site born yesterday to rank high for a such keyword though a good placing for a such keyword would bring an enormous traffic, then another possibility is to strive to get in the top ten for a less competitive keyword or a keyphrase that brings less traffic but is easier to get a good result. We should attempt to reach for keyphrases that have a keyword difficulty less than 15 ( we can get a keyword difficulty evaluation through free tools like the one offered from seologs.com ).
But why is difficult to be in the top ten for a keyword or a keyphrase ? Simply because we have many or less competitors, their sites have contents created through years and quality links from valuable sources that we don’t have, so if we want to compete with them we must add content to our site and get quality links from other sites. Getting links from others is not easy and neither through link exchange since if our site is about a business then our competitors will not be available to link us and neither we will be available to link them. Links should come from sites pertaining the things our site talks about, getting a link from a site focused on another topics is nearly useless: for example if we sell pet accessories and we get a link from a download music site then this will not be appreciated by search engines.

So if we want to get in the top ten for a competitive keyword then we must get through a process of adding related content and pertaining links to our site, to get pertaining links we can use a technique called article marketing that is about writing good quality articles and sending them to the article directories that can be found searching Google by “article directory”, it is wise to submit the same article to many article directories so more links we will get but also changing the title of our article for every article directory we submit is a good trick to get far more traffic since the number of keywords and keyphrases will increase in this way.

Since we want traffic right now then we will choose a keyphrase to optimize our website about and with time when we see the number of our site’s pages and its links growing then we will optimize for a more competitive keyphrase or keyword and who knows maybe a day we will be in the top ten for the keyword shareware. It’s hard but it’s not impossible. It’s time now to introduce you to the PubblicitAdvertising article directory where you can submit your articles and getting in this way backlinks, also PubblicitAdvertising features a forum about SEO and marketing so it will be a good place to start from.