Author: blogger

Evaluate Your Websites Performance With Seo Services

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Does your business leveraging effectively on search engine optimization (SEO)? How frequently do you evaluate your SEO performance? SEO is a regular process and requires an updated check on its progress from time to time. SEO constructively helps in ranking high on Google, Bing and other search engines and attracts a large number of organic visitors towards the site. Considering that ranking is a natural phenomenon, it is important to keep a check on the SEO performance from time-to-time.

Across the market, there are many companies which cater to the SEO services, yet you can go for Chicago based SEO firms. They deliver effective SEO services by providing:

Keyword rich website content

On-page optimization techniques

Off-page optimization techniques

Among various SEO services, SEO evaluation involves huge significance. The Chicago based SEO companies keep a track of the ranking on all the major search engines and make sure that the site sustains higher rankings all the time.

The evaluation involves checking of keywords ranking, link popularity and index freshness and frequency. SEO companies based in Chicago present a realistic picture of the current competition in the online market. They will guide you with the SEO initiatives that should be taken to make your website better.

SEO evaluation makes sure that the content is comprehensive, unique and factual, yet updated at regular intervals. It helps in maintaining the quality, focus and quantity of the content in a website. Furthermore, evaluation process of SEO keeps a check on web server performance, HTML code quality, browser compatibility, traffic volume and other factors.

SEO companies in Chicago undertake initiatives in evaluating a website through all aspects. The process of SEO evaluation involves checking of the visual design of a website and also, keeping a track of features like page layout, branding, consistency and others.

Well planned SEO evaluation gives an insight on the improvement areas of a website and how better it can be improved. The more critically your site is evaluated, the more are the chances for your business to progress. In addition, a strong check on the performance of a website gives you a clear picture if you got maximum returns on your investments (ROI). The Chicago based SEO companies offer cost effective services in optimizing your site to higher search engines rankings.

Let Chicago SEO companies come at your assistance and enable you to make your business more productive and at par with the current SEO trends!

Tips For Developing Your Seo Campaign Plan

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One of the most common mistakes when a company decides to invest in SEO, whether in-house or with an agency is the lack of understanding of the importance of the development of the SEO campaign plan. Often the most difficult core competitive keywords are chosen without considering the issue of profitability, as many companies hope to move up on the search engines for these broad industry keywords. SEO is not just about being seen it has to be about profitability further down the line and this should be central to the development of the SEO campaign plan.

Step 1:
If your company is selling products online the first step is to evaluate which products have a better margin and then go about keyword research. If your company is offering services then the same principle applies, only in evaluating the long-term worth of your potential clients to each service if this applies. The SEO campaign plan should market your most profitable products or services when possible.

Step 2:
Next you need to understand that you must split the keyword that apply to your chosen services or products into core competitive keywords and long-tail keywords. Core competitive keywords will be the more difficult keywords that all your competitors hope to be on page one for as well. The long-tail keywords are less competitive and often by their nature can mean that the person searching is closer to making a decision.

For example a core competitive keyword for a ladies clothes website will be dress, whereas a long-tail keyword for the same website will be one one-shoulder dress or halter neck dress. These long-tail keywords have a higher chance of moving up the rankings of the search engines faster and additionally as the lady searching is looking for a specific style of dress there should be a higher chance that she is ready to buy.

Step 3:
When it comes to deciding your keywords, both the core competitive keywords and the long-tail keywords to include in your SEO campaign plan there are some shortcuts. If you are already running a pay per click campaign you can evaluate the keywords within this campaign in terms of cost effectiveness.

Look at the cost per conversion if you have this information available and you should notice that the long-tail keywords will have a lower cost per conversion, the same principle will apply to your SEO campaign plan. It applies in a different way as you will either be investing a cost in an agency or in-house over a period of time.

Step 4:
Mix and match some different approaches to gathering keyword data. Combine what you have decided from your website and ppc campaign, if you have one and use the following free tools.

You can search on the search engines and you will find a variety of free keyword tools, some of which are very good. In general these offer the more high traffic keywords so to create long-tail keywords you will need to use ppc data or be creative.

Try to step out of your own mindset and put yourself into a potential buyers’ frame of mind. Some search very broadly yet others can be surprisingly specific!

Great Techniques For Seo And Link Building

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In my days as a SEO consultant I’ve seen too much people making the same mistakes and I’ve decided to write down a few guidelines you should follow when doing search engine optimization or link building for your website. Here are 4 ideas to get you started:

1. Don’t Throw Away Your Links

A very common problem for many webmasters is that 70% of their incoming links point to www.yourwebsite.com and 30% of their incoming links point to yourwebsite.com. Search engines think that these are 2 completely different pages on your website, therefore the content on www.yourwebsite.com gets only 70% of the “link love” it actually deserves. How to fix that? You need to make a 301 Redirect from one page to the other and your problems are gone. Look into the folder with index.htm, index.php or whatever your website is using. There should be a .htaccess file – if there isn’t one, simply create it with any text editor. Once you have a .htaccess file, add those lines to it:

RewriteEngine On
RewriteCond %HTTP_HOST ^yourwebsite.com [NC]
RewriteRule ^(.*)$ http://www.yourwebsite.com/$1 [L,R=301]

2. Deep Linking

Don’t spend all your efforts on building links only to your homepage (e.g. www.yourwebsite.com). Having lots of links pointing to other pages on your website tells search engines that there is good content to be found all over your website. Pointing all your links to your homepage is a sign for search engines that your website is shallow and doesn’t provide as much value to the visitor as it should.

3. Secret: A Great Way to Get Free High-PR Links!!!

This is an idea we haven’t shared with anyone so far, but our registered members really deserve to know about it. There is a way for you to obtain highly relevant High-PR links for free! How to do that? Take a look at some quality, trusted directories (such as Yahoo, DMOZ, Business.com, Aviva) and find the category that is closely related to your niche. Click on the websites listed there and you will see that quite many of them are dead! Now use a query on Google such as “link:www.somedeadwebsite.com” to see who is linking to those websites. Inform administrators of the websites, linking to dead pages, that they have a broken link on their website and in a large majority of cases they will be happy to replace their broken link with a free link to your website. Yes, it’s as easy as that!

4. Use Smart Anchor Text

Linking to your website with the words “Click here!” isn’t nearly as helpful as linking to it with something related to your niche, e.g. “used car parts” if you are in this business. However, you should get the right natural looking mixture of the anchor text throughout your incoming links! Rule of thumb: use various keyword phrases in 70% of your incoming links, your URL in 20% and various “click here” variations in the remaining 10%.

Following these 4 guidelines your link building will be way more efficient and your website will appear much higher in search engine results pages, bringing you larger amounts of free traffic and free traffic is what you really want!

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Indian Tourisma Land For All Seasons

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India or Bharath is the Destination of the Millennium, a Land of All Seasons where beauty beckons, culture echoes, diversity delights and tradition talks. Those who reach India are greeted with a gracious Namasthe, Namaskaaram, Vanakkam or SatSriAkal denoting warmth, hospitality and respect – a tradition in tune with the countrys age-old motto Athidhi Devo Bhava where the guest is treated as God. India is a land of often bewildering diversity. It is a jigsaw puzzle of people of every faith and religion, living together to create a unique and colourful mosaic. There is a festival for every reason and for every season. Every celebration centres around rituals of prayer, seeking blessings, exchanging goodwill, decorating houses, wearing new clothes, music, dance and feasting.

Blessed with mist clad mountain ranges, deep blue seas, enigmatic deserts, golden beaches, emerald green valleys, palm fringed backwaters on the one hand and unique art forms, exciting fairs and festivals, interesting pilgrim centres, exclusive heritage sites, royal forts, majestic monuments, architectural marvels and exotic flora and fauna on the other, this legendary land is unique in all aspects – it is no wonder that India has emerged as one among the Top Five Tourist Hotspots of the world, with a tremendous increase in tourist traffic all through the year.

Discover and explore this wonderful peninsular subcontinent that is India, the land that projects Unity in Diversity – surrounded by the grand snow capped Himalayan ranges in the North, the spectacular coastline offered by the Arabian Sea in the West, the vast Bay of Bengal in the East, and the awesome Indian Ocean in the South.. India has such a wide range of climatic factors that its impossible to pin down the best time to visit weather-wise with any certainty. Most of India has three seasons:

– Cool Season – October to February.
– Hot season – march to June.
– Rainy / Monsoon – monsoons start from mid June to September.

October to March tend to be the most pleasant months for most of the parts of the country. The mountainous areas in North India usualy have snowfall between December and March. Kashmir and the mountainous regions of Himachal Pradesh are at their most accessible between May and September. India is blessed with a huge number of festivals, and several are so spectacular that you would be a fool to miss them if you were remotely within spitting distance. During any season India can offer you a stunning range of destinations and experiences. In summer, when the scorching, there are many picturesque Himalayan and non-Himalayan hill resorts. Srinagar, Gulmarg, Pahalgam, Shimla, Kullu, Manali, Mussoori, Nainital, Shilong Darjeeling, Mount Abu, Kodaikanal etc are some of hill resorts in India which have comfortable life during hot weather seasons. India has also many cool trekking trails. During Himachal tours one can enjoy at many hill stations and cool trekking trails. India also has many lovely beaches which provide cool climate during summer and warmth during winter. If you are interested spending your holidays at beaches, Goa tours can be too much fascinating.

In winter season, cities of India come alive with cultural feasts of music and dance. In spring, India provides feast for tourists eyes. There are all around abundance of buzzing flora and fauna which provide beautiful natural sights.

India has been always warm and inviting. It is a place which offers infinitive options for your India tours. Just choose one that favours you and experience different facet of its fascination. It is waiting for your arrival every time and of course in every season.