Author: blogger

Copywriting Mistakes To Avoid

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In addition to providing content thats attention-getting and sales-oriented; a modern copywriter can also give you a fresh perspective on your companys image and provide helpful feedback about how they interact with your site.

Its rather difficult to generate objectivity about your copy if you are writing for your own website. However, you can go it alone, just be careful you dont make these five common mistakes.

1. Your homepage looks like a content disaster zone.

Words are everywhere, from the top navigation to way past the fold. Worst of all, a visitor has to read everything to figure out where to go next. Do a little research into SEO instead of stuffing your homepage with keywords. Ask yourself what you would want to see first when you visit your own site. This will give you a clue about what others want to see, too.

2. Your use (and abuse) of the exclamation point is alarming.

Adding multiple exclamation points is unnecessary. Limit yourself to one exclamation point per sentence. Trust us, you dont want your site to look like a teenagers text message. If you use exclamation points everywhere, you are defeating the purpose of calling attention to something specific. Instead you are rendering the highlighted points useless.

3. You didnt proofread your work

Big mistake. Even if you think youve got it written perfectly, you have to read through what youve written before you publish. Its not professional when theres a mistake in your copy, especially when customers are considering buying your product or service. Mistakes make you look sloppy and careless.

4. You like to overuse the ellipsis.

What is an ellipsis or ellipses? It those little dots after words or phrases that signal something has been omitted that the reader can infer. Remember the rule of three when it comes to the ellipsis (singular) or ellipses (plural). Generally, ellipses should only come in sets of three (not four, not ten). Most people writing web copy wont encounter a situation that requires a more complicated use of ellipses.

5. You dont have any copy on your site.

Ok, so this is an obvious one, but we had to mention it. So many sites attempt to sell a product, but dont provide copy to describe it. If youre going to have a website, you need to be able to update it with content to both help visitors and search engines find your website (for SEO). Dont write very well and have no idea what SEO is? Hire a copywriter. If not, do your best to at least provide simple, error-free information about your product or service.

Complete Offpage Seo Tasks List

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In last article you discovered a list of task to do for onpage SEO. This article will focus on offpage SEO.

If we consider the time use to “do SEO”, there are only 20% – 30% time (or less) to do onpage SEO, the remaining 70% – 80% of time is doing offpage SEO.

Offpage SEO simply means to get as many one-way links pointing to your website as possible. Links from other websites with similar content is perfect, but it is also no problem with links that is completely irrelevant to your website. Afterall, a link is a link. Although irrelevant page link may not be as powerful as relevant page link, you will still benefit from those.

Here are the tasks list for offpage SEO:

* Put keyword in link: Keyword in link means that you have your keyword in your tag, like your keyword here. “href” is the web page to go to when someone clicks on that link. So in order to maximize your SEO offer, do not just put “click here” or “go now” in the tag. Instead you put your keyword there. The logic behind this is that: when someone uses that keyword to link to your site, it means your website content is about that keyword. So you are strongly recommended to put your keyword in link.
* Links from authority site: Consider the difference of power of link from CNN.com and website-you-never-heard-of.com, people will trust the content more from CNN.com than that of unknown website. This is the power of authority. Simply put, high authority, well-know websites have link power that can boost your website ranking higher for particular search term.
* One way links: In previous article we discussed about one-way links and, the more the better. One way link is a link that a website pointing to you but you do not need to point it back. The ways to get one-way link is normally by publishing articles to article directory or using social bookmarking service, which is described below.
* Social bookmarking: Social bookmarking is a service that you can save your favorite websites online for later retrieval and referral. The benefit of using social bookmarking service is that you can access your saved bookmarks anywhere in the world when you can connect to the Internet. Social bookmarking service is also a good source for one way link. You simply bookmark your website in those social bookmarking sites. To faciliate the process of bookmarking, you can use a free service called SocialMarker.com to semi-automate the process.
* Links from top website directories (DMOZ or Yahoo): Although there are tons of website directories that you can submit your websites and listing on there, those directories are often in low authority and not really help your website. However, there are two website directories that have high authority and worth check out. The first one is DMOZ.org, which you can submit your website for free but it takes very long time to list your website in there directory. Another one is Yahoo directory listing, which costs (at the time of this writing) US$299 per year. If you need high authority link, you may want to try those services.
* Blog commenting: commenting on blog is another way to get one way links. However you should not post irrelevant, pure spam comment to destroy other people’s blog. If you don’t like spam comments, please don’t do this to others.
* Continuously add 20 links or more each month: this can maintain your SEO effort and keep up on your competition.

SEO is an ongoing progress. It means you are required to put effort continuously in order to keep your website position high in search engine. I hope that this article can help you understand more about the tasks to be done for offpage SEO.

Importance Of Pre Planning A Marketing Campaign For Business Marketing Success

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How often have you come across a marketing campaign that strikes you as ill-conceived, slightly out of the times, and generally unimportant in the current climate of marketing and consumer spending. They’re everywhere — unlikely intentionally, but they’re certainly a part of our lives. And while these marketing plans much produce some returns — they’d certainly be canceled or at least modified should they not — they don’t truly connect with us like they could.

Part of this is the massive change in marketing that’s going on currently. With the new methods of communication and message spreading made possible by the social web, companies are desperate to hop aboard the train and get their wares out their and in the open. Twitter, Facebook and other sexy companies are taking up the main view in many marketers’ radars, and entire divisions of companies are being created to decide exactly how to make the most of these innovative new social tools.

The thing is, they’re often poorly planned out. Especially amongst affiliate marketers, the propensity for completely inane and improper social media use is sky-high, and considered a common sense part of our marketing efforts. While it undoubtedly brings around results, much like the relatively poor TV ads of yesteryear, those results are hard to measure in a relative field. How much did your social media campaign really cost you? Not just in terms of cost, since the barrier to enter social media realms is very low, but in terms of the time cost and effort expenditure.

For affiliate marketers, we need to pre-plan our strategies and work around relative results, not just results alone. Opportunity cost should be a huge concern for affiliate marketers, especially if you’re paying other people to work for you. Which metrics bring in the most value and stomp on all the others? Those are the metrics that should be focused on, not those that have the most sex appeal and the greatest amount of attention in the public world.

After all, it’s about sales, isn’t it? We’re all out there trying to boost sales, fight off a lack of spending in a recession, and find the best niches to maximize profits in. But when these diversions and distractions get in the way of finding the most profitable marketing metrics, it’s important to take a step back and take stock of what is and isn’t working. Forcing yourself into a medium that doesn’t sell isn’t the way forward. Finding the most profitable medium, be it SEO, PPC, or social media marketing (or any other) is where the money is.

In order to see truly remarkable affiliate sales results, you need to plan your marketing campaigns to make use of not just the most current and valuable marketing tools, but those that produce highly valuable results. Twitter and Facebook will come and go. What won’t come and go is the customer base that supports you, evangelizes you and keeps on talking.

Internet Marketing Is The Best Way To Promote Hotel Business

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In every organization, the marketing department is the most important segment of the company. The success of the company and its products depends upon the performance of the marketing department. Therefore it is quite important that a company must pay proper attention to its marketing department. For every marketing department it is quite important that they should promote their products through the most popular channel. It not only helps them to increase the popularity of their company but also provides them a tool to bring success to their company. If we talk about the various forms of marketing, then internet marketing is the most widely preferred tool of marketing. The way it has spread its wings is simply great. Now most of the consumers around the world love to garner information about anything through the internet.

Search engine optimization has become one of the primary tools of marketing. Hotel industry is widely using this tool to promote the name of their hotels. The reason behind this is quite simple to answer. With the development in the living standard of people around the world, there has been a significant rise in the revenue earned by the countries through their tourism department. People love to visit new places and different countries. They are willing to spend more on fun and entertainment. They do not mind to spend few extra bucks for some fun filled days. Therefore we can surely say that tourism and hotel industry will surely see some significant development in the future to come.

Whenever consumers need some information about hotels and different holiday packages, they find it quite comfortable to know about these details from internet. They usually search out this information though search engines. They like to know about the rates of the hotels and the different features and discounts offered by the hotels. Consumers do not mind to book rooms in hotels through credit cards. It means that internet has provided a quick way to generate profits from every part of the world. If some hotel does not have a well maintained website, and they do not promote their hotel in the right way, it is likely that the customers would not like to go for that hotel. Therefore it is quite important that hotels must have their own website, and they must pay proper attention to internet marketing.

There are many ways of internet marketing. Among them, the most popular way is the search engine optimization or SEO. SEO is the method which follows the right use of relevant keywords in the contents of the website. Keywords are very essential for the popularity of a website. It helps the website to generate high traffic, which in turn results in high ranking of the website. When a webpage is ranked high in the search engine, it is always displayed among the top search results, which increases the number of visitors to the website.

Tips On Choosing A Reliable Seo Company

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You have a website and you have been dealing with many SEO services for quite some time and you found out that no matter how hardworking you are and no matter how hard you try to handle such situation, your site is still not ranking well on the search engines. Or if its doing well, you are burdened with the fact that you needed to allocate a lot of time in maintaining or optimizing it for search engines, making your other priorities suffer.

With this, you think, maybe it will be best to hire a Search Engine Optimization specialist or maybe it’s best to hire a reliable SEO company to work for you and get the best results you ever want. With a lot of SEO Companies out there, it’s no excuse to tell that you have no choice or that there is none that fit your needs. Surely there will be plenty of options.

There might be some fraud or some companies that offer this and that, but it is a company that you know the risks and you know the situation. It is much better if you have a substantial information to find out the best SEO and so that you can easily decide whether or not their goals, practices or methods works for you or if you think that their company has proven track record.

Some of the key issues that are needed to address during your search for a reliable SEO Company are as follows:

1. Do they offer a promise of #1 ranking? if yes, then you might want to investigate further on how they really work. Check out their competencies and check out some of the best tips that search engines like Google has in store for people who opt to choose SEO reliable companies.

2. Ask for recommendations from friends, business partners, or colleagues it is better to stick to an SEO company that has been tried and tested by many

3. Google it SEO company may be reliable if you know their own website is on the top. So Google it and make use of the information you gather on line.

4. Request for optimized websites this is the basic requirement for you. You need to find a legitimate example of what they bring on the table, and if their previous customers are happy with the results.

5. What is the page ranking of their own? this is to identify if they really match your needs.

6. Ask them valid information about SEO methods they use

7. What is the cost? Remember, high price does not guarantee high quality.

The bottom line: It’s best to do a lot of research when choosing a reliable SEO Company. Take time to review their credentials or SEO portfolio to know their clients they have previously worked with and see if their services are truly worth spending your money.